Shahid VIP partnered with Yalla to create several campaigns to promote their streaming platform.
STRATEGY:
To build a global community that is aware of their show selection. We’ve integrated virtual events, social media posts on instagram, reels, and Tiktok. We engaged 13 influencers, comedians, and personalities to create these campaigns.
Our goal is to raise awareness while (1) creating shareable content (2) building a community that interacts with the product.
RESULTS:
- Branded event with influencers reached more than 6 million across social media, and had hundreds of attendees;
- Videos on Tiktok had 6,000,000 views
- Videos on instagram had 1,000,000 views
- 6 Articles posted on a reputable online publication
- 8 original instagram posts
15,000,000
Views
30
Content Produced