Empire partnered with Yalla to create a campaign around Elyanna’s powerful cover on Tiktok. The goal was to promote an artist.
To interpret the song with the goal of making a social impact. 8 Influencers were asked to create purpose-driven content using the sound on Tiktok.
We also had a competition to encourage more creators to integrate the sound.
Overall, there were 8 M views from the videos our creators have made on Tiktok and reposted on instagram. The movement of creating social impact with the song also caught on with many influencers following the trend afterwards.
The engagement has helped promote an upcoming artist, while making an impact in the community.